Vouch Travel
| UX / UI Design |
Vouch Travel is an online travel guide and consultancy service that provides recommendations on where to stay, what to drink, where to eat and what cultural experiences to explore. The content creators were looking to broaden their services beyond social media.
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CATEGORIES
+ UX/UI Design
+ Front End Development
+ Visual Identity System -
CLIENT
Vouch Travel
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METHODS
+ Design Thinking
+ Concept Development -
TIMELINE
2021 – ACTIVE
Front End Development
The client’s were solely using social media to translate travel content to their followers but they had several pain points with Instagram's UI:
+ Caption length became restrictive in their ability to share full-length travel guides. Constant copy revisions and editing made them feel as if they were compromising on the true essense of the guide’s intent.
+ Interface catered more so to vertical orientation photos and was restricted to of 10 maximum images per post
Transitioning the client’s content to a website platform would provide their users with endless scrolling, offer them the ability to grasp the full picture of a place or experience and provide the opportunity to share a vast amount of photos within each guide.
Mobile Responsive
Visual Identity System
The brand voice was fun, adventurous, and edgy. Working from the client’s handwriting, I translated the brand name into a screen-ready format that considered both legibility and readability.
With colorful, high resolution photography being the 'bread and butter' of their brand, the logo’s color palette of black and white palette served as a clean and classic compliment to their content.
+ Final typography inspired by client’s handwritten type while maintaining legibility and readability
+ White fill and Black stroke wordmark paired well with the client’s vivid imagery
+ Continuity in web and social where imagery takes center stage juxtaposed with the simple, fun bubble letterforms